Are you seeing all the patients you want to see?
Are you seeing the ideal patients – your preferred or most profitable patients?
Practice Branding
Your practice is competing with the same pool of patients as your local competitors. What sets you apart? What distinguishes you from the competition. Get the edge you need by developing a strong logo and reinforcing your brand in all your written communications, web site, ads, mailings and other collateral. We will help you develop and deliver a clear and consistent image that will in turn elevate your practice’s credibility.
We can also help you develop key messages about your practice that will further define your competitive advantage and communicate what sets you apart.
Referral Development
We will first help you assess where your existing patients are coming from and where market opportunities exist. From this approach we can cultivate new physician relationships and enhance existing ones. This includes identifying a target audience, offering a product or service that is of interest to prospective referring physicians, creating a focus to influence or change referral behaviors and building awareness and commitment to keep new referrals.
We can also help your practice develop an internal commitment to quality and communication with your referring physicians. Success with internal referral development also requires diligent follow up on patient outcomes, questions, and records.
Online Marketing
We can help you first analyze your market to see what information and services potential clients are looking for in your area of specialty and who your competition is. From this information we can craft a professional, branded website designed specifically for your targeted, local audience.
We also develop SEO (Search Engine Optimization) and pay-per-click marketing to bring highly targeted visitors from within your geographical area to your site and then analyze website traffic to determine response and fine tune content to optimize results. Scientific. Measurable. Effective.